United KingdomTechnology and telecom2024 – ongoingJATO Dynamics
Sales Link AI content generator for car dealers
JATO Dynamics adds AI marketing content to its dealer tool, saving dealers about 32 hours a month
Problem
Car dealers needed marketing content built from their own sales data and market comparisons.
Approach
The market-data firm built Sales Link, which compares a dealer's results with the market and writes content from that data. It uses Azure OpenAI Service, with Cosmos DB holding millions of transactions across more than 55 brands. It is live in five countries.
Results
Takeaway
Microsoft reports that automated content generation saved dealerships about 32 hours a month.
Categories
- Industry
- Technology and telecom
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Vendor's case study
Sources
Source summaries
JATO added an Azure OpenAI content generator to its Sales Link reporting tool. Microsoft reports savings of about 32 hours a month for dealers and a launch in five countries.
Full details are in the original sources.
