JapanTechnology and telecom2024 – ongoingFujitsu
Sales proposal agent on Azure AI Agent Service
Fujitsu's sales agent makes proposal writing 67% more productive
Problem
Writing sales proposals took too long. New salespeople struggled to find their way through the product range and scattered expertise.
Approach
Fujitsu built a sales agent with Azure AI Agent Service in Azure AI Foundry. It uses Fujitsu Kozuchi Composite AI and Azure AI Search to pull knowledge from internal sources. It was refined with sales team feedback and also serves new hires.
Results
67%Productivity gain in sales proposal creation
Takeaway
Fujitsu says proposal creation is 67% more productive. About 38,000 people use its AI tools.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- AI agentsGenerative AI
- Adoption
- Co-developed with a partner
- Evidence
- Vendor's case study
Sources
Source summaries
[1]Microsoft1 Mar 2025
Microsoft describes Fujitsu's sales agent built on Azure AI Agent Service. It gives the productivity gain for proposals.
Full details are in the original sources.
Added 25 Oct 2026 · Updated 25 Oct 2026
