United StatesRetail and e-commerce2023 – ongoingGiant Eagle
AI optimization for personalized retail media
Giant Eagle's personalized campaigns recorded a 54% average click-through-rate uplift, its supplier reported
Problem
Manually building advertising variations slowed campaign launches. Giant Eagle wanted to use customer data across its own marketing and supplier campaigns.
Approach
Giant Eagle connected product feeds and audience data to Jivox's platform, now branded DaVinci Commerce. Automated creative production supported personalized offers. A Giant Eagle executive confirmed the use of AI optimization algorithms with first-party data.
Results
Takeaway
The reported uplift covered campaigns using the platform. It did not isolate the contribution of AI optimization from creative automation.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalizationOptimization
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
The supplier described personalized campaigns and automated creative production for Giant Eagle. It reported a 54% average click-through-rate uplift and included executive confirmation of AI-driven optimization.
Full details are in the original sources.