United StatesRetail and e-commerce2025 – ongoingWilliams-Sonoma
Olive AI shopping assistant
Williams-Sonoma reported 3 times the conversion rate among Olive users versus nonusers
Problem
Williams-Sonoma wanted to extend its personal shopping service online.
Approach
It launched Olive in 2025. The assistant recommended products and connected shoppers with brand content.
Results
3 timesconversion rate among Olive users versus nonusers, per executives
Takeaway
The conversion comparison did not establish causation.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Retail Dive2 Sep 2026
Executives reported higher conversion among Olive users. They described product recommendations and increased content engagement.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026