PhilippinesTechnology and telecom2024 – ongoingGlobe Telecom
Company-wide generative AI and machine learning initiatives, measured for business value
Globe Telecom said its AI work produced P1.2 billion in measurable benefits, a 2.8x return, by August 2026
Problem
Globe, the Philippines' mobile operator with 67.7 million mobile customers, had pushed AI use across the company and was asked what it earned. The company wanted to measure the value of AI in pesos.
Approach
Globe measured benefits from its generative AI and AI/ML initiatives as of August 2026. It counted extra revenue from tailored offers across Globe Rewards, roaming, lending and postpaid, cost avoidance in finance, customer engagement, marketing technology and order management, and productivity from automation. AI use had reached 90% of the organisation, and more than 450 employees belonged to an internal community of AI builders.
Results
Takeaway
About two-thirds of the claimed benefit was extra revenue. Globe reported a 2.8x return in its first enterprise measurement but did not disclose total AI spending.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Marketing and salesCustomer serviceFinance, risk and legal
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
TelecomTV reported Globe's claim of P1.2 billion in measurable benefits and a 2.8x return as of August 2026. It gives the split into P825 million of extra revenue and P368 million of cost avoidance, and 90% AI adoption. Globe did not disclose its total AI investment.
The Philippine outlet reported the same results and added a third component, P28 million from productivity and automation that saved more than 52,000 work hours. It says more than 450 employees belong to Globe's internal AI builder community. The figures are Globe's own, based on its initial enterprise measurement.
Full details are in the original sources.
