South KoreaEducation2025 – ongoingGoldn&S (Siwon School)
AI practice options for second-language courses
Siwon School reported 25% Japanese-course sales growth after adding AI practice options
Problem
Siwon School's language courses needed practice activities alongside recorded lessons. Learners had different proficiency levels and reasons for studying.
Approach
Goldn&S introduced AI learning options for second-language courses in December 2025. Easy Pack connected repetition and review to introductory lessons. Real Chat offered open-ended conversation practice based on everyday situations.
Results
Takeaway
The company attributed part of the sales growth to AI options, alongside demand for Japanese learning. It did not disclose AI's share of the increase.
Categories
- Size
- Small business
- Industry
- Education
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Goldn&S reported higher Japanese-course sales after introducing AI practice options. It described lesson-linked review and conversation practice, but did not quantify how much revenue came from AI.
Full details are in the original sources.