← Cases
BrazilConsumer goods2024 – ongoing

Grupo Boticário

GitHub Copilot for software development

Grupo Boticário's developer survey found 94% felt more productive with Copilot

WorkingVendor case studyVendor ↗

Problem

Acquisitions left developers working across fragmented tools. Repetitive coding work also consumed engineering time.

Approach

Grupo Boticário made GitHub Copilot available to every developer alongside its move to GitHub Enterprise Cloud. Engineers used it to generate code and support testing. Copilot Chat answered questions inside the editor.

Results

94%developers who felt more productive in an internal survey reported by GitHubVendor case study[1]
90%developers reporting less effort on repetitive tasks, per GitHubVendor case study[1]
2M+lines of Copilot code accepted in 2024, per GitHubVendor case study[1]

Takeaway

The productivity result measured developers' perceptions. Accepted code volume recorded usage rather than delivery speed or software quality.

Categories

Business function
IT and R&D
Innovation type
Process innovation
AI technology
Generative AI
Evidence
Vendor case study

Sources

Source summaries

[1]GitHub2025

GitHub described Copilot's use across the engineering team. It reported internal survey responses and more than 2 million accepted code lines in 2024.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
Open case page ↗