ChinaFood and restaurants2025 – ongoingHaidilao
AI marketing content and personalized promotions
Haidilao reported over 50% higher marketing execution efficiency
Problem
Haidilao needed coordinated campaigns across business platforms.
Approach
It adopted Volcengine GMP to coordinate campaigns. AI generated creative material and recommended promotions using customer interests and purchasing habits.
Results
over 50%improvement in marketing strategy execution efficiency, company-reported
Takeaway
Haidilao combined campaign configuration and analysis across business platforms with AI-generated content and personalized promotions. The reported efficiency gain did not establish incremental sales.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
[1]Caizhong News Agency30 Oct 2025
Company interviews described deployed AI marketing functions. They reported an execution efficiency improvement above 50%.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
