South KoreaConsumer goods2025 – ongoingHandsome
O'2nd generative AI campaign imagery
Handsome produced about 20 AI-generated image and video cuts for O'2nd
Problem
O'2nd's travel-themed collection called for European settings and branded props. Handsome said some settings would have been difficult to produce in a physical shoot.
Approach
Handsome used generative AI for its January 2025 spring/summer capsule campaign. It created virtual imagery and video scenes, including a train carrying the brand identity.
Results
Takeaway
AI supplied campaign settings without an on-location shoot. Handsome assessed convenience and cost positively but did not quantify savings.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Etoday described Handsome's completed O'2nd campaign and quoted the company on production advantages. It reported about 20 generated image and video cuts, without a numerical cost comparison.
Full details are in the original sources.
