South KoreaConsumer goods2025 – ongoingSG Corporation
Generative AI campaign lookbooks for BASSO and BASSO homme
SG Corporation reported 75% lower lookbook production time and cost with generative AI
Problem
Campaign lookbooks required location arrangements and photographer bookings. These activities added production time and cost.
Approach
SG Corporation worked with FI Studio on spring-summer campaign lookbooks for BASSO and BASSO homme. The brands specified model and background concepts, which FI Studio turned into generated images. Clothing below the models' faces came from real photographed outfits and was retouched. The lookbooks covered 24 outfits.
Results
Takeaway
The workflow combined generated settings and faces with photographs of real garments. The claimed savings covered production time and cost, without separate breakdowns.
Categories
- Industry
- Consumer goods
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Apparel News described the brands' completed 24-outfit collaboration with FI Studio. SG Corporation's fashion division head reported 75% lower production time and cost.
Full details are in the original sources.
