South KoreaRetail and e-commerce2025 – ongoingHansae MK
AI-generated campaign and advertising content
Hansae MK used AI for airport advertising and expanded it into seasonal brand content
Problem
Hansae MK needed seasonal marketing content that preserved each brand's visual identity. Producing that content placed demands on production resources.
Approach
Moimoln used AI-generated video for advertising at Gimpo and Jeju airports in 2025. Other brands subsequently used AI for lookbooks and seasonal videos. Hansae MK supported staff with training and tailored guidance.
Results
No published figures
Takeaway
AI content production spread across brands with different visual identities. Hansae MK reported a lower production burden without publishing measured savings.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Sports Kyunghyang reported Hansae MK's use of AI in brand content production. It described the previous year's airport campaign and later seasonal applications, with company-reported efficiency benefits but no numerical results.
Full details are in the original sources.