South KoreaRetail and e-commerce2026 – ongoingKurly
Creative AI for merchandising content
A Kurly merchandiser said Creative AI could shorten launch preparation from about 1 month to within 1 week, depending on circumstances
Problem
After product approval, arranging photographs and preparing product pages could delay launches by about 1 month.
Approach
Kurly introduced Creative AI for merchandising content, jointly developed with 1Z LABS. Employees supplied product information and used prompts to generate images and page copy. Named merchandisers described using the outputs in published product listings.
Results
Takeaway
The reported time reduction came from an individual merchandiser's experience. Kurly did not report an average across all launches.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Kurly described merchandisers using Creative AI for published product images and copy. A senior merchandiser reported shortening post-approval launch preparation from about 1 month to within 1 week, depending on circumstances.
The Asia Business Daily reported joint development with 1Z LABS. Creative AI supported merchandising-content production.
Full details are in the original sources.