South KoreaRetail and e-commerce2025 – ongoingHomeplus
Online product review summaries and keyword filters
Homeplus reported about twice the average cart conversion among shoppers who read reviews
Problem
Online grocery shoppers faced large volumes of reviews when assessing products. Homeplus wanted to make relevant opinions easier to find.
Approach
Homeplus introduced product review summaries and keyword-based summaries in May 2025. AI condensed recent reviews and selected keywords that shoppers could filter. Generative AI also detected products receiving surges in negative feedback and sent summaries to the relevant departments.
Results
Takeaway
The conversion comparison concerned review readers and the overall customer average. It did not isolate the effect of AI summaries.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Dailian reported Homeplus's introduction of AI review summaries in May 2025. Homeplus said review readers had about twice the overall average cart conversion during the stated observation period.
Full details are in the original sources.