South KoreaProfessional services2024 – ongoingHS Ad
Generative AI production of LG Uplus brand advertising
HS Ad said its AI-generated LG Uplus advertisement cost about 60% of a comparable 3D production
Problem
LG Uplus needed a brand campaign presenting its AI business positioning. HS Ad sought to produce the campaign without a separate live-action shoot.
Approach
HS Ad produced the advertisement using AI-generated video. The completed campaign introduced LG Uplus's new brand slogan and was publicly released in May 2024.
Results
Takeaway
The cost comparison used a fully 3D-animated advertisement as its baseline. It did not establish the saving against every conventional production method.
Categories
- Size
- Large enterprise
- Industry
- Professional services
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
News1 reported HS Ad's release of an LG Uplus brand campaign made with AI video and no separate shoot. It relayed the agency's claim that production cost was about 60% of a comparable 3D-animated advertisement.
Full details are in the original sources.
