JapanProfessional services2024 – ongoingDentsu Digital
Adobe Firefly imagery for CRAZY KRACIE employee profiles
Dentsu Digital used Firefly backgrounds in Kracie's employee-profile website
Problem
Kracie wanted employee profiles that expressed individual personalities for its culture program. Converting every face into the same illustration style obscured those differences.
Approach
Dentsu Digital retained employee photographs and generated personalized backgrounds with Adobe Firefly. Employees also created backgrounds in workshops, and designers combined images in Photoshop. The website launched in July 2024.
Results
No published figures
Takeaway
Generated backgrounds entered an existing design workflow with client selection and manual compositing. Adobe reported shorter editing work without quantifying the saving.
Categories
- Size
- Large enterprise
- Industry
- Professional services
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Adobe described Firefly's use in the CRAZY KRACIE ambassador website. Designers and employees generated backgrounds, while Photoshop supported final compositing; no numerical productivity result was disclosed.
Full details are in the original sources.
