South KoreaRetail and e-commerce2025 – ongoingHyundai Department Store
Hai internal AI work mentor
Hyundai Department Store's Hai mentor answered more than 350 employee questions a day
Problem
Employees needed access to practical knowledge held by experienced colleagues. New employees and staff changing roles needed help with unfamiliar work.
Approach
Hyundai Department Store developed Hai with Hyundai Futurenet and introduced it in May 2025. The language-model system answered questions using internal manuals and expertise collected from employees.
Results
Takeaway
Hai made experienced employees' working knowledge available through an internal question-and-answer service.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Internal work and knowledge managementHuman resources
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Hyundai described Hai's development with Hyundai Futurenet and its use of internal expertise. It reported more than 350 questions answered daily after formal introduction.
Global Economic reported that Hai entered use in May 2025. It described the assistant's role in helping new employees and staff moving between jobs.
Full details are in the original sources.
