United StatesTechnology and telecom2025 – ongoingIBM
AskSales Sales Assistant for seller research
IBM's Sales Assistant answered over 250,000 seller questions in 2025
Problem
IBM sellers moved between disconnected applications to find sales content and product information. Research slowed prospecting and responses to clients.
Approach
IBM deployed Sales Assistant within its internal AskSales suite. The AI capability answered seller questions and became the suite's most widely used component. IBM reported that it saved research time during 2025.
Results
Takeaway
The question count established substantial internal use. IBM did not quantify hours saved per question or attribute a sales increase to the assistant.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
IBM described fragmented sales research and its internal AskSales suite. It reported that Sales Assistant answered over 250,000 seller questions in 2025 and saved research time, without publishing a measured time reduction.
Full details are in the original sources.