AustraliaEducation2025 – ongoingIDP Education
AI assistant for early study-abroad enquiries
IDP Education's AI assistant captured five times as many student profiles in 48 hours as other digital channels in early trials
Problem
Students planning to study abroad start their applications at all hours and need to send transcripts and basic details before a counsellor can help. Collecting these took repeated back-and-forth with counsellors.
Approach
IDP offered an AI assistant that works around the clock, including on messaging apps such as WhatsApp. It collects transcripts and basic details and passes each student's academic profile to a counsellor, so the conversation can focus on the student's goals. It draws on IDP's own placement data.
Results
Takeaway
IDP gave the assistant the routine data collection and kept counsellors for guidance. The trial figure comes from IDP and the company gave no sample size or period.
Categories
- Industry
- Education
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AIGenerative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
IDP's own article describes its AI assistant, which runs 24/7 and on WhatsApp and collects student details for counsellors. It reports that early trials captured five times more student profiles within 48 hours than other digital channels. It gives no trial size or method.
Full details are in the original sources.