AustraliaEducation2015 – ongoing

Deakin University

Genie personalized student digital assistant

Deakin's Genie student assistant passed 25,000 downloads after its university-wide launch

WorkingCompany's own claim

Problem

Students needed personalized university information when preparing for study and managing coursework. New students had questions before arriving on campus.

Approach

Deakin developed Genie internally, with work beginning in 2015. The assistant connected university systems, including learning resources and administration services, using AI and predictive analytics. It launched university-wide in 2018 and delivered information through a student app.

Results

More than 25,000student downloads reported by Deakin's chief digital officerCompany's own claim[1]

Takeaway

Student demand concentrated around the start of study and other academic milestones. Downloads measured uptake, while Deakin did not report a controlled measure of service improvement.

Sources

Deakin's Genie assistant tackles 12,000 conversations a day
iTnews9 Sep 2019News article

Source summaries

[1]iTnews9 Sep 2019

iTnews described Deakin's internally developed AI assistant and its connections to university systems. It attributed more than 25,000 downloads to the university's chief digital officer and reported concentrated use around academic milestones.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026