United StatesMedia and entertainment2025 – ongoingiHeartMedia
Jasper-assisted launch campaign for the podcast Cardiac Cowboys
iHeartMedia built a multi-platform podcast campaign in one day with Jasper instead of weeks
Problem
Launching a scripted podcast across broadcast, podcast, social and event channels normally took iHeartMedia weeks of planning and asset production.
Approach
iHeartMedia ran a full-day build session with OSO Studios and Jasper for Cardiac Cowboys, a scripted series hosted by Chris Pine. The team loaded the creative brief into Jasper to generate messaging, taglines, social posts, audio scripts and promotional concepts. Jasper also produced audience personas and angles, and the team iterated on variations before human review.
Results
Takeaway
The one-day figure covers campaign development, not the full launch. iHeartMedia gave no download or revenue figures for the show.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Jasper's customer story on the Cardiac Cowboys launch. It describes a one-day build session, the use of Jasper for messaging, scripts and personas, and hundreds of assets across channels. It gives no campaign year and no audience results.
iHeart's announcement of Cardiac Cowboys, a six-episode documentary series from iHeartPodcasts and OSO Studios narrated by Chris Pine. The series launched on September 29, 2025.
Full details are in the original sources.