IndiaTechnology and telecom2025 – ongoingIndiaMART
AI for category mapping, fraud monitoring and conversation summaries
IndiaMART used AI to map seller products, watch for fraud and summarise sales calls
Problem
IndiaMART runs a large B2B marketplace with sellers listing products and millions of searches a month, including misspelled and Hinglish queries. It also faces fraud, phishing and account takeover attempts.
Approach
In a CIO interview republished on the company site, IndiaMART said it uses AI to map seller products to categories and suggest products sellers can add. AI also transcribes and summarises seller conversations inside its CRM. It added AI-driven fraud prevention with real-time monitoring against fraud, phishing and account takeovers.
Results
No published figures
Takeaway
IndiaMART described these as working systems but gave no performance results. Its AI governance framework and anomaly detection were still plans.
Categories
- Industry
- Technology and telecom
- Business function
- Production and qualityIT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AIPredictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
A Dataquest interview with IndiaMART's CIO, republished on the company site. It lists AI used in search, catalog tools, CRM summaries, product-category mapping and fraud monitoring. It gives no outcome metrics.
Full details are in the original sources.
