SwedenRetail and e-commerce2022 – ongoingIngka Group (IKEA)
IKEA Kreativ AI-assisted room visualization
IKEA launched an AI room designer that let shoppers remove existing furniture and try replacements
Problem
Customers needed to judge how furniture would fit and look in their homes before buying. Online product browsing did not provide an editable view of their own rooms.
Approach
Ingka launched IKEA Kreativ using technology developed by its subsidiary Geomagical Labs. Neural networks recognized indoor objects and room geometry from photographs. Customers could erase existing furniture and place IKEA products in the reconstructed space.
Results
No published figures
Takeaway
The service connected room visualization with product selection and shopping carts. Ingka did not disclose a measured sales effect in its launch announcement.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Computer vision
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Ingka announced Kreativ's initial US launch and explained its computer-vision technology. Customers could reconstruct rooms, erase furniture and add replacement products to their carts.
Full details are in the original sources.
