IndiaRetail and e-commerce2026 – ongoingNykaa
Virtual Closet fashion try-on
Nykaa reported 200K+ virtual avatars after launching Virtual Closet
Problem
Online fashion shopping lacked an in-app trial room.
Approach
Nykaa launched AI-powered virtual try-on in May 2026. Shoppers created virtual avatars.
Results
200K+virtual avatars created, per Nykaa
Takeaway
The reported conversion difference did not establish causation.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIComputer vision
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Nykaa4 Aug 2026
Nykaa reported avatar creation since launch. It also claimed higher conversion.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
