United KingdomPublic sector2025 – ongoingIntellectual Property Office
AI-assisted trade mark checks before application
The UK Intellectual Property Office reported 3,000 monthly visits to its AI-assisted trade mark checking tool
Problem
Applicants needed to identify similar existing trade marks before filing. Conventional searches required familiarity with specialist classification systems.
Approach
The office co-developed a free checking tool with Deloitte. Users supplied proposed wording or images and selected relevant goods and services. Machine-learning embeddings helped identify related terms and images, alongside rule-based text matching.
Results
Takeaway
The tool supported preparation before filing. Its usage figures did not establish how many objections or unsuccessful applications it prevented.
Categories
- Industry
- Public sector
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Predictive analytics and MLComputer vision
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The algorithmic transparency record documented a production service developed by the office and Deloitte. It described text and image models and reported average monthly visits, estimating that the service supported approximately 20% of filings.
Full details are in the original sources.