South KoreaRetail and e-commerce2025 – ongoingKurly
AI Studio customer-engagement campaign
Kurly reported about 70,000 AI Studio images generated in its first week
Problem
Kurly wanted customers to spend time in its app through activities beyond shopping.
Approach
An internal team began AI Studio as a side project in December 2025 and launched it on January 12, 2026. The service used Google's generative AI to turn uploaded photographs into themed profile images. Customers received a daily generation pass and could earn another through a shared link that led to image generation.
Results
Takeaway
Image generation provided a reason to use and share the app. The reported image count did not establish an increase in shopping or customer retention.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Kurly announced an in-app profile-image generator built using Google's generative AI. It reported about 70,000 images generated in the week after its January 12 launch and described daily passes and sharing incentives.
Full details are in the original sources.