South KoreaRetail and e-commerce2026 – ongoingLF
HAZZYS Harry AI marketing content
LF said its HAZZYS Harry campaign film reached 1.48 million YouTube views
Problem
HAZZYS sought to communicate seasonal styles to customers across different language markets and connect its character content with products for sale.
Approach
LF used AI content featuring its Harry character in HAZZYS marketing. The Golden Line film featured clothing based on the actual seasonal collection, developed with the design team. A dedicated section of the online store connected the character's styles with available products.
Results
Takeaway
The campaign connected AI character content with merchandise, but the disclosed result measured viewing rather than purchases.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
LF reported 1.48 million YouTube views for its Harry campaign film, above its target of 1 million. It described how the character wore actual seasonal products and connected with shopping through the HAZZYS online store.
Full details are in the original sources.