South KoreaManufacturing2023 – ongoingLG Electronics
CHATDA natural-language analytics for product planning and R&D
LG Electronics used CHATDA to complete data analysis in about 20 minutes
Problem
Growing volumes of unstructured data overloaded LG Electronics' data teams. Product planners depended on specialists to obtain analysis.
Approach
LG Electronics worked with Microsoft to develop CHATDA using Azure OpenAI. A proof of concept began in early 2023, followed by a formal launch in January 2024. Employees asked questions in natural language to analyze business data.
Results
Takeaway
Product planners could perform analysis with less dependence on the data team. The reported analysis time covered a broader task than the system's response latency.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- IT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described CHATDA's development and expansion into unstructured data. It reported analysis taking about 20 minutes and active users increasing from 589 to 1,823.
Full details are in the original sources.