United StatesMedia and entertainment2025 – ongoingLos Angeles Times
AI-generated Insights alongside opinion columns
The Los Angeles Times removed disputed AI commentary from a Klan column while retaining Insights elsewhere
Problem
The newspaper wanted readers to encounter additional perspectives alongside opinion articles. Its Insights feature offered AI-generated summaries, political classifications and counterarguments.
Approach
Insights launched in March 2025 and drew criticism over commentary attached to Gustavo Arellano's column about a Ku Klux Klan rally. The newspaper removed that column's AI note, while Insights continued on other opinion articles. Managing editor Hector Becerra disputed reports that the note defended the Klan, saying its passive wording had been misunderstood. TheWrap later clarified that a separate proposed bias meter had never launched.
Results
No published figures
Takeaway
The newspaper reversed one published output while retaining the broader feature. Its explanation distinguished the note's intended meaning from how readers and other outlets interpreted it.
Categories
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge managementCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Press reporting
Sources
Source summaries
The corrected report distinguished the unlaunched bias meter from the continuing Insights feature. It confirmed removal of the note from Arellano's column and quoted Becerra's objection to descriptions of it as defending the Klan.
AP described Insights' summaries, political labels and opposing arguments. It reported removal of the disputed perspectives while documenting continued use on other columns.
Full details are in the original sources.