RussiaRetail and e-commerce2024 – ongoingMagnit
Generative AI images for the Gastronom recipe portal
Magnit said generative AI images cut material preparation time by 10-15% on its Gastronom portal
Problem
The Gastronom portal of recipes and food articles needed a steady supply of images, which took staff time to prepare.
Approach
Magnit's AI.Lab team used generative AI to create images for Gastronom. The lab was also testing several large language models, including an in-house prototype, and text generation for product cards was planned but not yet live.
Results
Takeaway
Only the image use was in operation at the time of the report. Magnit gave no volume or cost figures.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Sostav describes Magnit's AI.Lab and lists generative AI image creation for Gastronom as implemented. Magnit says it cuts preparation time by 10-15%. LLM text tools and staff assistants are listed as tests or plans.
Full details are in the original sources.
