TürkiyeRetail and e-commerce2026 – ongoingMigros Ticaret
MAYA AI shopping assistant inside ChatGPT
Migros Ticaret launched MAYA AI, a shopping assistant inside ChatGPT, and early results showed 60% of searching users adding suggestions to the cart
Problem
Customers of the Turkish grocer Migros had to build baskets and plan menus by browsing the app and website by hand. The company wanted a way to turn everyday requests into ready shopping lists.
Approach
Migros built MAYA AI with OpenAI. It runs as an app inside ChatGPT and reads plain-language requests such as a protein-heavy breakfast basket. It suggests menus and ingredients, lists products by best price and campaign, adds chosen items to the cart, reminds users of items running low and repeats earlier orders. It works as a text chat. A voice feature was reported as being prepared.
Results
Takeaway
Migros put its shopping assistant inside an existing chat product instead of only its own app. The only result so far is an early add-to-cart rate stated by the company.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Webrazzi describes MAYA AI, a Migros shopping assistant developed with OpenAI and available inside ChatGPT. It lists the assistant's functions: menu and basket suggestions, price and campaign ranking, reorders and recipes. Migros One CEO Orçun Onat gives an early figure of 60% of searching users adding suggested items to the cart.
Full details are in the original sources.
