United KingdomRetail and e-commerce2024 – ongoingMatalan
Generative AI product descriptions with copywriter oversight
Matalan reported producing 100 product descriptions every 30 minutes with generative AI
Problem
Matalan's copywriters faced a continuing workload of product descriptions for its online catalogue. Manual production ran at 100 descriptions per day.
Approach
Matalan's digital team and Kin + Carta developed a tool using Google's Vertex AI. Product metadata and images supplied details for generated descriptions. Copywriters retained oversight of the output.
Results
Takeaway
The reported gain concerned description production, while copywriters continued to oversee quality.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIComputer vision
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The group reported generating 100 product descriptions every 30 minutes, against 100 per day manually. It attributed the application to its partnership with Kin + Carta.
Matalan announced a product-description tool built with Kin + Carta on Vertex AI. It described image and metadata inputs and continued copywriter oversight.
Full details are in the original sources.
