ChinaTechnology and telecom2025 – ongoingMeituan
AI sales assistant for merchant-information updates
Meituan said its AI sales assistant reduced merchant-information work by 44% during Spring Festival
Problem
Meituan's business-development teams had to keep merchant information accurate during the Spring Festival holiday.
Approach
Meituan deployed an AI sales assistant to collect and update merchant information. Management said it updated information for 1.2 million merchants during Spring Festival 2025 and reduced the business-development team's workload by 44%.
Results
Takeaway
The reported workload reduction concerned merchant-information maintenance during a holiday period.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CEO Wang Xing described an AI sales assistant supporting merchant-information updates. He reported coverage of 1.2 million merchants during Spring Festival and a 44% reduction in business-development workload.
Full details are in the original sources.
