ArgentinaRetail and e-commerce2025 – ongoing

MercadoLibre

GenAds automated product-advertising imagery

MercadoLibre's GenAds produced over 90,000 ads with a reported 25% higher click-through rate

WorkingVendor case studyVendor ↗

Problem

Smaller sellers lacked the time and production resources to create professional display advertising.

Approach

MercadoLibre worked with Mutt Data to develop GenAds using Stable Diffusion. Claude 3 Sonnet generated prompts for product-specific backgrounds. The system connected to advertising platforms through APIs and stored visuals on AWS.

Results

25%higher click-through rate than traditional ads, per Stability AIVendor case study[1]

over 90,000product advertisements created by GenAds, per Stability AIVendor case study[1]

Takeaway

The service brought image generation into sellers' advertising workflow, extending beyond a standalone creative tool.

Sources

Mercado Libre Achieves 25% Growth in Ad Click-through Rate Using Stability AI's Stable Diffusion
Stability AI12 May 2025Vendor publication

Source summaries

[1]Stability AI12 May 2025

Stability AI described automated ad production using Stable Diffusion and Claude. It reported over 90,000 ads and a 25% higher click-through rate than traditional advertising.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026