GermanyManufacturing2023 – ongoingMercedes-Benz
Direct Chat internal employee assistant
Mercedes-Benz reported more than 10,000 daily power users of Direct Chat
Problem
Employees needed help drafting documents and finding internal information. Mercedes-Benz sought to simplify this work within its data-protection framework.
Approach
Mercedes-Benz launched Direct Chat in late 2023 using ChatGPT technology through Azure OpenAI Service. Internal knowledge agents retrieved company information. An August 2025 update added Gemini alongside image capabilities.
Results
Takeaway
Daily usage established adoption; Mercedes-Benz did not disclose measured time savings.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Mercedes-Benz described its internal assistant for writing and internal knowledge retrieval. It reported more than 10,000 daily power users following a late-2023 launch and described the August 2025 model update.
Full details are in the original sources.
