United StatesTechnology and telecom2026 – ongoingMiro
Claude Cowork for influencer content review and weekly project tracking
Miro got influencer content live on time for 99% of posts after its marketing team set up Claude Cowork to review scripts
Problem
Miro's influencer marketing team had to check creator scripts and captions against event briefs by hand before each announcement. A program lead spent more than 90 minutes every Friday pulling project updates from Slack, email, calendar and chat into a tracking table.
Approach
Team members built tasks in Claude Cowork, part of Claude Enterprise. One checks creator scripts and captions for brand consistency, naming conventions and off-limits topics, and a person still makes the creative calls. A scheduled Friday task gathers context from Slack, email, calendar and chat and suggests updates to a Miro table, which the owner reviews before publishing. The influencer marketing manager involved her team in setup, recorded a walkthrough and tested with mock content before launch.
Results
Takeaway
Miro's team started with routine checking and status-gathering work and kept a person on creative judgment and final review.
Categories
- Industry
- Technology and telecom
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Anthropic's customer story describes how Miro staff use Claude Cowork to review influencer content and to prepare a weekly project update. It reports 99% of influencer content live within 48 hours across three Canvas 2026 events, against 64% a year earlier, and review time cut in half. The Friday tracking task fell from over 90 minutes to about 10. The page carries no date; the Internet Archive first saved it on August 13, 2026.
Full details are in the original sources.