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Saudi ArabiaRetail and e-commerce2022 – ongoing

Nana

Machine-learning route planning for grocery delivery trucks

Nana used delivery trucks almost 40% better after adopting machine-learning route planning

WorkingVendor case studyVendor ↗

Problem

Nana, an online grocery platform in Saudi Arabia and Egypt, had to dispatch trucks for fast home delivery as demand grew. Its earlier dispatch systems did not match what the team needed.

Approach

Nana got early access to Google's Cloud Fleet Routing tool, which uses machine learning to manage truck dispatch. The tool groups orders per truck by delivery location and time. It gives drivers the most efficient route, using Google Maps.

Results

almost 40%improvement in delivery fleet utilization with Cloud Fleet Routing, per Google CloudVendor case study[1]

Takeaway

Nana tied the gain to grouping orders by place and time before assigning trucks. The page gives no cost figure for the saving in fulfillment costs.

Categories

Innovation type
Process innovation
AI technology
Optimization
Evidence
Vendor case study

Sources

Source summaries

[1]Google Cloud16 Jun 2022

Google Cloud's customer story describes how Nana, a Riyadh-based online grocery platform, used Cloud Fleet Routing to plan truck dispatch and routes. It reports that fleet utilization improved by almost 40% and that fulfillment costs fell, without a cost figure. The page carries no date; the Internet Archive first saved it on June 16, 2022.

Full details are in the original sources.

Added 4 Nov 2026 · Updated 4 Nov 2026
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