United StatesFood and restaurants2025 – ongoing

Newman's Own

Microsoft 365 Copilot across marketing, legal, logistics and finance

Newman's Own: Copilot saves 70 hours a month on industry news summaries

WorkingVendor's case studyVendor ↗

Problem

The food company gives all profits to its foundation. It wanted higher productivity and lower costs while competing with larger rivals.

Approach

The company adopted Microsoft 365 Copilot in marketing, legal, logistics and finance. Staff used it to summarize industry news, outline campaigns, research legal questions and simplify contract templates.

Results

70 hoursSaved per month summarizing industry newsVendor's case study[1]

50 hoursSaved per month preparing market briefsVendor's case study[1]

3 hours to 30-60 minutesTime for a marketing brief, from about three hours to an initial outline in 30 to 60 minutesVendor's case study[1]

Takeaway

Staff saved time on recurring news summaries and market briefs. The company estimated the hours saved and said marketing could run three times as many campaigns a month, without giving a baseline.

Sources

Newman's Own customer story
Microsoft3 Apr 2025Vendor publication

Source summaries

[1]Microsoft3 Apr 2025

Microsoft describes Copilot use in several departments at Newman's Own. It lists monthly hours saved and faster brief writing.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026