United StatesFood and restaurants2023 – ongoingDairy Farmers of America
Microsoft 365 Copilot for office staff
Dairy Farmers of America: some staff report saving up to 20 hours a month with Copilot
Problem
The cooperative's staff spent time on customer communication, data research and content creation. It wanted more efficiency across teams.
Approach
DFA hired a change management director in October 2023. It enrolled the C-suite in Microsoft 365 Copilot first, then other departments. Teams used it for communications, technical documents, call notes and campaign drafts.
Results
Takeaway
The cooperative introduced Copilot to executives first, then expanded it to other teams under a dedicated change management director. The time savings and recommendation rate came from employee feedback and internal surveys.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Vendor's case study
Sources
Source summaries
DFA rolled Copilot out from the C-suite to other teams under a dedicated change lead. Some employees reported saving up to 20 hours a month, and 93% of users said they would recommend it to colleagues in internal surveys. The cooperative has nearly 5,500 member farms and about 19,000 employees.
Full details are in the original sources.
