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United StatesProfessional services2022 – ongoing

National Football League Players Association (NFLPA)

AI review of practice footage for rule violations, built with Xoriant

NFL players' union builds AI to flag practice-rule violations, expects up to 73% less footage review

In progressVendor's case studyVendor ↗

Problem

Staff had to study practice footage from all 32 teams during the nine-week no-contact offseason, roughly 256 hours of footage per team across the weeks, to check for rule violations.

Approach

The union contacted Microsoft in 2022 and developed the tool with partner Xoriant over the 2022 and 2023 offseasons. It runs on Azure AI Services, analyzes practice video and flags plays for staff to review. Microsoft said the work was still at an early stage in August 2024.

Results

up to 73%expected cut in time spent studying footage (anticipated, not yet measured)Vendor's case study[1]

Takeaway

The reduction of up to 73% in review time is a forecast. The tool flags plays and staff make the call.

Categories

Business function
Production and quality
Innovation type
Process innovation
AI technology
Computer vision
Evidence
Vendor's case study

Sources

  1. NFLPA customer story (Azure AI Services)
    Microsoft14 Aug 2024Vendor publication

Source summaries

[1]Microsoft14 Aug 2024

Microsoft explains how the players' union and Xoriant built an Azure-based tool to check practice footage. It reports an anticipated review-time reduction of up to 73% for footage totalling roughly 256 hours per team.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026
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