United KingdomFood and restaurants2025 – ongoingNomad Foods (Birds Eye)
Predictive visual attention testing of the Birds Eye Masterbrand pack redesign
Birds Eye tested its Masterbrand pack redesign with Dragonfly AI and reported volume up 1.9% year on year
Problem
Birds Eye was preparing its biggest packaging redesign in over a decade. It needed to know whether the new packs would stand out on shelf before they reached stores.
Approach
Birds Eye built Dragonfly AI's predictive visual attention technology into the design process. The team tested pack standout, brand visibility and purchase intent on virtual shelves. They compared new designs with earlier packs and competitors, and tuned the order of on-pack claims.
Results
Takeaway
The sales figures are year-on-year numbers for a redesign that did many things at once. Dragonfly did not separate the effect of the attention testing.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
The vendor's news item says Birds Eye used Dragonfly AI during its Masterbrand packaging overhaul to test standout and visibility on shelf. It lists attention, visibility and Nielsen-based growth figures. All figures are the vendor's.
Full details are in the original sources.
