United KingdomFood and restaurants2024 – ongoingHeineken
AIDDA recommendations for sales teams
Heineken reported a 3% sales uplift in its UK AIDDA pilot
Problem
Heineken's sales teams needed to respond to changes in customer behaviour and reduce missed orders and tap churn.
Approach
Heineken deployed AIDDA, an AI application initially developed in Mexico, to advise sales teams. It identified changes in customer behaviour and supplied customer-specific information. Heineken compared sales in the UK pilot group with a comparison group.
Results
Takeaway
The reported gain came from a UK pilot and was linked to fewer missed orders and lower tap churn. Heineken did not disclose the pilot's sample size.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Heineken described AIDDA's use of customer behaviour to advise sales teams. It reported a 3% sales uplift in a UK pilot relative to a comparison group.
Full details are in the original sources.
