JapanRetail and e-commerce2023 – ongoingOnward Holdings
AI auto-generated hashtags on the ONWARD CROSSET online store
Onward's fashion site reported 3.4 times the in-site browsing rate after adding AI-generated hashtags
Problem
Hashtags on the ONWARD CROSSET site were assigned by staff, so quality and the number of tags per product varied by person.
Approach
Onward Digital Lab, part of Onward Holdings, added awoo AI, a suggestion platform from awoo. It generates hashtags from product information and takes trends and user behavior into account. Tags are assigned automatically, which removed the dependence on individual staff.
Results
Takeaway
The comparison in the article is between users of the auto-generated hashtags and non-users, so the ratios may partly reflect which shoppers use hashtags.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
The trade article described how Onward Digital Lab used awoo AI to generate hashtags automatically on ONWARD CROSSET. It reported a 3.4 times in-site browsing rate and 3.1 times conversion rate. It gave no measurement window or exact baseline.
Full details are in the original sources.
