JapanReal estate2020 – ongoingOpen House Group
In-house AI tool that generates housing flyers
Open House's in-house flyer generator cut about 11,250 hours of flyer work a year, and the review team saved another 1,085 hours
Problem
Sales staff made each property flyer by hand, which took 30 to 60 minutes and sometimes two to three hours. Quality varied, and the team that checks flyers against Japan's misleading-advertising rules needed a long time to review them.
Approach
The IT department built an internal web app. An employee enters a property name, the app pulls price and other data from the company database, and AI trained on tens of thousands of past flyers lays out the page and writes the text. One property yields up to a dozen or so layouts in two to three minutes. The tool went live in July 2020, and details such as type size were set to match the advertising rules.
Results
Takeaway
The project began with a request from the legal review team, and the hours saved came from both making and checking flyers. Standardizing the layout also shortened the review.
Categories
- Industry
- Real estate
- Business function
- Marketing and salesFinance, risk and legal
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
ITmedia interviewed two members of Open House's information systems department about the flyer generator that went live in July 2020. It describes the web app, the AI trained on past flyers and the earlier manual process. It gives the annual savings of 11,250 hours in flyer making and 1,085 hours in review.
Full details are in the original sources.
