United StatesProfessional services2026 – ongoing

SaaStr

Hexi outreach agent for warm leads

SaaStr's sales agent reports $2.7 million in extra closed revenue

WorkingVendor's case studyVendor ↗

Problem

Leads who asked about sponsorships, tickets or partnerships had gone unanswered. The company runs with three full-time staff.

Approach

SaaStr built Hexi in Agentforce Builder in three weeks, starting from 1,250 leads. It writes emails from nine years of CRM history, and guardrails stop it from booking meetings or discounting. High-value prospects go to sales staff.

Results

$2.7 millionAdditional closed revenue credited to the agent, reported by SalesforceVendor's case study[1]

72%Open rate on outreach emailsVendor's case study[1]

Takeaway

Salesforce attributed $2.7 million in additional closed revenue to Hexi.

Sources

Agentic outreach turns SaaStr's warm leads into $2.7 million in sales
Salesforce31 Jul 2026Vendor publication

Source summaries

[1]Salesforce31 Jul 2026

Salesforce tells how SaaStr built a lead-outreach agent and lists revenue and email figures. The revenue figure is SaaStr's claim as relayed by the vendor.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026