United StatesTechnology and telecom2025 – ongoingOpenAI
GTM Assistant for sales preparation and product questions
OpenAI reported a 20% sales productivity improvement with its GTM Assistant
Problem
Sales representatives searched multiple systems to prepare for customer meetings. Repeated product questions also consumed specialists' time and slowed responses.
Approach
OpenAI built GTM Assistant on its internal automation platform and delivered it through Slack. It prepared meeting briefs and answered product questions from a curated knowledge base with source links. Sales representatives helped shape responses, while product experts reviewed samples and updated knowledge weekly.
Results
Takeaway
The assistant supported preparation inside the sales team's existing workflow. OpenAI did not explain how it measured the reported productivity improvement.
Categories
- Industry
- Technology and telecom
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
OpenAI described its Slack-based assistant for meeting preparation and product questions. It reported a 20% productivity improvement and 22 weekly messages per average representative.
Full details are in the original sources.