DenmarkConsumer goods2024 – ongoing

Parken Sport & Entertainment (F.C. Copenhagen)

Parken GO self-service kiosk with visual AI

F.C. Copenhagen's AI kiosk cut service time from 1 minute 20 seconds to 15-20 seconds

WorkingCompany's own claim

Problem

Queues at kiosks and bars on match days and concert days slowed sales at Parken Stadium.

Approach

In February 2024 the club opened Parken GO on the stadium's C-tribune, described as the first of its kind in Scandinavia. Guests scan a card at the entrance, take what they want and leave. Visual AI recognises the items, and the card is charged automatically. The cashier module and checkout line were removed.

Results

from 1 minute 20 seconds to 15-20 secondsservice time per guest, a cut of nearly 80%, as reported by the clubCompany's own claim[1]

10-15%increase in revenue per transaction, as reported by the clubCompany's own claim[1]

99.8%share of transactions that went through, excluding cards without enough cover, as reported by the clubCompany's own claim[1]

Takeaway

Removing the checkout step shortened service and raised the value of each sale, according to the club's own figures.

Sources

F.C. København reducerer ekspeditionstiden og øger omsætningen med AI-drevet bod
Dansk Industri3 Oct 2024News article

Source summaries

[1]Dansk Industri3 Oct 2024

An industry federation news item on the Parken GO self-service bar. It describes how card scanning and visual AI replace the checkout, and gives service time, revenue per transaction and transaction success figures.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026