South KoreaRetail and e-commerce2026 – ongoingPublic Home Shopping
AI-generated Fashion Follow Me television programme
Public Home Shopping reported about KRW 1.8 billion in supported sales through its AI fashion programme
Problem
Public Home Shopping sought new ways to promote small businesses' fashion products. It also wanted to reduce content-production costs.
Approach
The broadcaster launched Fashion Follow Me in April 2026 and aired it weekly. AI-generated virtual influencers presented fashion products, with AI also used for backgrounds and music. The company reported cumulative supported sales of about KRW 1.8 billion by July 7.
Results
Takeaway
The programme recorded sales activity after launch. The reported total did not establish how much additional demand AI created or how much production cost fell.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Public Home Shopping reported about KRW 1.8 billion in cumulative supported sales for its AI fashion programme. The report described virtual presenters and AI production assets, while separate promotional models were intended for future use.
Full details are in the original sources.