Reddit: Agentforce support agent for small and medium advertisers

United StatesMedia and entertainment2025 – ongoing

Agentforce support agent for small and medium advertisers

Reddit cut advertiser chat resolution time by 84% with an Agentforce support agent

WorkingVendor case studyVendor ↗

Problem

Reddit's support team handles more than 40,000 cases a year. Small and medium advertisers asked about campaign setup, billing, compliance and ads stuck in review, and live reps had to answer each case.

Approach

Reddit added Agentforce to the chat in its Ads Help Center. The agent searches knowledge articles and past support cases, helps set up campaigns and diagnoses problems such as pixel misconfigurations. It hands the chat to a live rep when needed.

Results

84%reduction in average chat resolution time, from 8.9 minutes to 1.4 minutes, per SalesforceVendor case study[1]

46%case deflection, per SalesforceVendor case study[1]

760 hourslive rep time saved per year, per SalesforceVendor case study[1]

20%increase in advertiser satisfaction scores, per SalesforceVendor case study[1]

Takeaway

Reddit pointed the agent at repeat advertiser questions that already had answers in past cases. Reps kept the harder ones.

Sources

Reddit drives revenue with Agentforce-powered advertiser support
Salesforce11 Sep 2025Vendor publication

Source summaries

[1]Salesforce11 Sep 2025

Salesforce reports that Reddit uses Agentforce in its Ads Help Center chat for small and medium advertisers. It gives 46% case deflection, resolution time down from 8.9 to 1.4 minutes, 760 hours saved a year and a 20% rise in satisfaction scores.

Full details are in the original sources.

Added 4 Nov 2026 · Updated 4 Nov 2026