United KingdomFinance and insurance2025 – ongoingRoyal London
Generative AI assistant for regulated marketing reviews
Royal London's AI marketing assistant cut review time by 4.2 hours per asset, Cognizant reported
Problem
Royal London reviewed thousands of marketing assets against the Financial Conduct Authority's Consumer Duty standards. Reviews could take weeks and required substantial time from subject-matter experts.
Approach
Royal London worked with Cognizant to develop an assistant using Azure OpenAI. Separate Approver, Refiner and Creator personas supported the content workflow. Subject-matter experts retained final review of AI-generated content.
Results
Takeaway
The assistant supported content preparation and review while experts retained approval responsibility. Cognizant reported time savings before the planned integration into core content platforms.
Categories
- Industry
- Finance and insurance
- Business function
- Marketing and salesFinance, risk and legal
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Cognizant described an Azure OpenAI assistant developed with Royal London for regulated marketing content. It reported a reduction of 4.2 hours per asset review and said human experts retained final oversight.
Full details are in the original sources.
