South KoreaFinance and insurance2026 – ongoingHanwha Life
Generative AI sales coaching for insurance planners
Hanwha Life reported at least 40% higher health-insurance sales among planners using AI STS
Problem
Insurance planners needed to identify gaps in customers' existing coverage and explain suitable products. Training also required feedback on how planners delivered those explanations.
Approach
Hanwha Life introduced AI STS, a generative AI sales-training system. It analyzed existing insurance contracts and generated language for explaining coverage gaps. Its coaching feature assessed planners' delivery, including speaking pace and pronunciation.
Results
Takeaway
The reported sales difference compared users with non-users. Hanwha Life did not establish that AI alone caused the difference.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and salesHuman resources
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
EBN described Hanwha Life's use of generative AI to support insurance sales and planner training. It attributed the sales comparison of at least 40% to Hanwha Life's own analysis.
Full details are in the original sources.
